In recent years, the world became more aware of the effects caused
by dangerous chemicals and treatments containing microplastics.
Unfortunately, this does a lot of damage to our health and
environment. It is even identified as a global environmental threat
for terrestrial and aquatic ecosystems, as well as for human health.
In the midst of this worldwide problem, the agricultural industry is
considered to be both the polluter and the victim. Yes, the industry
is causing a lot of pollution. But at the same time, farmers and
seed companies are suffering under past economic decisions
that led to the standardisation of these harmful treatments. Back
then, suppliers thought it was an easier and cheaper alternative to
Nowadays, attention for sustainable production is growing, putting
the industry under a lot of pressure. The world is facing the
question: how can we secure our food in a sustainable way while
the population continues to grow? As a result, society is starting to
demand more and more residue-free products, forcing agricultural
businesses to change their farming processes to be less chemical.
But this goal is not going to be reached without struggle.
The biggest resistance is coming from the misconception that
organically produced agriculture products are of poor quality.
This idea stems from a time where residue-free treatments could
not yet compete based on a price-quality ratio. But decades have
passed and the organic technology has extremely improved. In the
meantime, the standards for agricultural treatments remained the same.
The combination of this outdated sentiment and years of using the
same treatments has lead to a passive attitude towards organic
farming. This we completely understand.
How We Will Succeed
Fortunately, our Ad Terram team and treatments are here to turn
it into enthusiasm. We’re making the transition to environmental
friendly treatments a sensible choice for everyone. We show that
no hazardous chemicals or microplastics are needed to achieve the
industry’s standards. Because of technological developments, we
can match or even outperform the conventional treatments both in
yield and quality.
To succeed in standardising organic treatments, they need to be
practical in use. That’s why all our seed, soil, and plant treatments are
universally applicable, leaving no doubt that this is the way forward.
Innovation is a necessity, so we invest a large part of our revenue
in research and development. This way, we can continue providing
high-end and environmental-friendly products that make farming
even more resilient.
Even though we desire to live on a healthier planet, the world’s
dependence on agriculture will continue to grow. That’s why the
only way to achieve this ideal and still cope with the demand is to
innovate and replace conventional treatments with better ones.
Every day, we are coming closer to achieving this for the agroindustry,
and we welcome you to join our mission.